
But in many stores:
The result?
Missed appointments. Lost opportunities. And thousands of dollars in deals slipping through the cracks every month.
You have the CRM.
Salespeople just don't use it the way it was designed!
The Dealer Quarterback works to combine CRM automation and in-store sales training. This aligns your team with your CRM processes, creating a dealership culture where every lead gets worked, every opportunity followed up, and more deals get SOLD!

Most CRM vendors only provide software.
Most sales trainers only provide motivation.
We bridge the gap.
We build sales process directly inside your CRM & train your team to execute it correctly every day.
This creates a dealership process that:
• works automatically
• holds salespeople accountable
• increases lead conversion
• Internet lead response time
• Appointment show rate
• Lead-to-sale conversion
• CRM accountability
• Customer follow-up consistency
CRMs are powerful tools when used correctly, yet, sales trainers do not implement the CRM workflow into their programs. Vendors provide either CRM systems OR sales training. Rarely both.
This is because CRMs are created by techie computer nerds for non-techie dealership salespeople.
When the CRM and the sales team finally work together, dealerships typically see measurable improvements within the first 90–120 days*.


The BEST CRM is the one your dealership team uses!
CRMs cluttered with old, outdated, and unused templates and coding processes no longer aligning to dealership operations created by long-gone employees, make the CRM nearly useless. Yet most dealerships don't revitalize the system - they replace it. When CRMs are optimized to function efficiently, they become the dealer's most powerful tool.

We fix your CRM and train your team to use it!
In addition to traditional sales training topics like working the phones, vehicle demonstrations, and negotiation skills, we train your team to USE your existing CRM in the way it is intended to have the best functionality and efficiency. This saves your team frustration of working "bad" leads, and captures sales that would otherwise be lost to useless CRMs.





When teaming with The Dealer Quarterback Your CRM is your ATM!
Our goal is to bridge the gap between techie CRM and non-techie staff.
We train your sales team and optimize your CRM so every lead gets followed up the right way. Every time. The results are:
• Faster internet lead response
• Automated follow-up processes built directly inside your CRM that get used
• BDC & Sales Teams trained to convert phone/internet leads into
showroom appointment visits
• Salespeople trained to convert showroom visits into SOLD vehicle deals!
Automate more. Train more. Sell More.
We will secretly submit an online showroom lead to review your team's response and CRM follow-up, then schedule a free consultation to review:
• Where leads are slipping through the cracks
• How quickly your store responds to inquiries
• Whether your follow-up process is costing you deals
No obligation. Just real insight into how your CRM is actually performing.
We only run audits for 5 dealerships per month.
Submit your request now to beat the wait list!
Visit our full website at dealerquarterback.com or Call Us at 310-428-3362
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.